B2B marketing is changing, owing to the evolving working environments due to the pandemic. And, you cannot afford to use the same old strategies. Therefore, B2B businesses have also started embracing the digital transformation.
Even every B2B marketing agency is changing the way they help other companies grow. That said, let’s look at the leading B2B marketing strategies that will grow your business.
1 – SEO and Content Marketing
While many believe SEO and content marketing are only for B2C companies, they can help B2B companies get customers. The real-life examples are HubSpot and Slack. Both are leading B2B companies in their industry and have done a tremendous job in terms of SEO and content marketing.
However, it is essential to create a detailed SEO plan before getting into it. If not, you will just waste money and time doing so.
Content marketing, on the other hand, must be highly relevant to your customers. It should address their pain points. Also, make sure to follow the 80-20 rule. 80% of your content should be educational while 20% promotional.
2- Email Marketing
Did you know 93% of B2B marketers use email to distribute content?
Email marketing also has a 3800% ROI. However, again, you need to have the right email marketing strategy. If not, it will do more harm than good. For instance, people will mark the email as spam and increase the unsubscribe rate.
If you’re not sure how to do B2B email marketing, it’s good to hire an expert.
3- Social Media
Again, many believe social media is only for B2C companies. But, that’s not the case. LinkedIn is a B2B social network that can help you find customers and grow your business. You can also use Twitter to promote your business.
In LinkedIn, make sure to post relevant content for your target audience and engage with their posts regularly. On Twitter, you can publish short-form content or even convert your blog into many small contents. You can also offer support to your customers via Twitter.
With physical events been canceled or postponed in the wake of the COVID-19 pandemic, businesses have turned towards webinars. It allows them to attract a huge audience while promoting their brand. Free webinars are a great way to demonstrate value in your products. It also helps attract potential customers.
Even if you don’t convert anyone right away, you’ll get their email address, which you can use to send hyper-personalized emails.
You can also record webinars and upload them on YouTube to further attract leads or provide them on-demand in exchange for an email address.
5- Niche Marketing
Niche marketing is all about targeting a specific group or industry. This is said to be one of the most effective marketing strategies for B2B companies.
You can define the industries that are highly likely to purchase your product and then create different marketing campaigns accordingly. Also, this will give you more marketing content and increase the chances of conversions.
This is because you will be creating content that is highly relevant for each industry. You can even use case studies of particular sectors to attract other companies and build trust with them.
6- Use Live Chat
Did you know 85% of businesses prefer live chat features for providing instant support to customers while 54% use them for marketing purposes?
Adding a live chat on your website can provide instant responses to potential clients, clearing any doubts they have related to your product. Besides, it is a low-cost option as compared to setting up a call center. And, as we know, good customer support is the foundation for long-term revenues and customer retention.
Marketing a B2B business is not an easy task, especially during tough times like the pandemic. Fortunately, companies have adapted to the change, and these new strategies will help you sail the boat. However, make sure to create strategies before implementing any of these tactics to get the most out of your efforts.
Did we miss any of your favorite B2B marketing strategies to grow the business? Let us know in the comment!