Short term videos seem to pop up everywhere and at any time these days. With multiple platforms like LinkedIn, Google, YouTube Shorts, Instagram Reels, etc., expanding their reach with short-video offerings, brands have no choice but to sit up and take notice of this paradigm shift. This has led to the growing demand for video companies like Vidzy video production company who create videos for social media influencers and content creators.
As per the 2022 Marketing Industry Trends Survey by Hubspot Blog, 51 per cent of the marketers use short-form video plans to give a boost to their investments. Furthermore, these videos enjoy the highest ROI of content strategy. If brands are wondering how they can join the bandwagon to grow their business, they must take a dekko at the trends that are going to rule the current and upcoming year.
Fitting Short-Form Videos in Brand Content Strategy
Having decided to leverage short video production, brands must engage a reputed and renowned creative video production company to create videos that resonates with the brand offerings and their target audience. Since people share short videos twice the rate any other form of content, adding it to the brands’ content strategy can do wonders. As per Wyzowl, 84 percent people gets convinced to buy a service or a product based on the video shared by the brand. This has paved the way for video content becoming an integral part of the content marketing strategy of any brand. Short-form video content is easy to rank at the coveted position and helps in audience engagement and lead generation. These videos have all the capacity to go viral and Vidzy, a popular professional video production company has the necessary bandwidth, expertise, and experience to make crisp and informative videos.
Short Video Trends that Marketers Must Look For
With a paradigm shift in marketing methodologies, it is increasingly becoming significant for the marketers to stay abreast of changes or latest trends in their field. Since short form video is fast becoming an integral element in the marketing strategies, marketers must keep themselves updated of short video trends. It will help them to create viral-worthy videos, propelling brands to the next level.
Brand Challenges –
Short videos are the best way to help a brand gain unprecedented popularity. Earlier, videos with songs, dances, etc., used to go viral but today brands have come up with unique filters that help them to reach the benchmark they have set out for themselves. Thus these videos have turned out to be an impressive way to help brand overcome brand identity and presence-related challenges.
Influencer Ads –
For years, brands have relied on and leveraged influencer marketing to reach their target customer base. Adding short form video to their digital marketing arsenal have given them one more way to promote their latest services and products, ensuring greater reach among their target audience. Moreover, short-form content syncs beautifully with native advertising, increasing the chances of generating conversions.
Focus on User-Generated Content –
User-generated content or UGC has gained a lot of traction with the consumers. They simply love it! It helps them to make pertinent purchasing decisions. As per HubSpot Research, user-generated content offers amazing ROI and strikes a chord with Gen-Z. The winning strategy here is publishing videos that evoke emotions. It doesn’t require too many resources and is quite budget-friendly.
Explainer Videos –
It has been seen that the focus is also more on the explainer videos. DIY’s, how-to’s, and explainer videos are increasingly used by education based brands. Offering added value content helps the target customer base in their day-to-day lives. Education-based videos also help in building a stronger brand loyalty and improved lead generation.
Key Takeaways
Vidzy, the famous video company offers high-end and impactful video-production services that requires low commitment and more engaging way to stay connected with audience. It may seem easy to create, but video creation requires focus on a lot of factors before it is ready to be seen and stand apart from the crowd. Although it may seem quite tempting to follow all the trends, brands and video marketers must be selective and put a wager on trends that can really help them meet their business goals!
