How to Optimize your Conversion Rate [ Tools &Tips ]

If you are a small business owner and have limited resources, there are specific tools that can help you to improve your conversion rate. For example, website analytics tools are excellent for tracking conversions on your website. You could also consider investing in CRO tools.

We will provide you with a few tips and tools that you can use to optimize your conversion rate.

What is Conversion Rate Optimization?

Conversion rate optimization, or CRO, is a process by which you will refine your website to increase the desired result, usually the conversion of prospects into leads, or sometimes even sales.

There are many types of conversions that people want to perform. These include demo sign-ups, downloading a file, checking out a new tool, or signing up for your newsletter. All of these conversions can be optimized if it helps you to grow your business.

Regardless of the conversion method you choose, these conversion rate optimization tips will work.

1.   Discover what is occurring on your website

Optimizing your conversion rate requires a deep understanding of what’s happening on your site. The only way to make improvements is to understand what’s going on; what’s working and what’s not.

Using a web visual analytics tool, you can analyze numerical, quantitative, and most importantly visual data about your website and its visitors, such as:

analyze your website’s most clicked sections, and see what is the average duration of a visit, traffic patterns, and potential areas for improvement.

You can use a website heat map tool to identify blockers on your landing page if visitors arrive at your landing page but do not convert into leads or customers.

2.   Enhance the functionality of your website

The problem with many websites is that when you are developing them, it can be easy to not take a step back and think about how easy or difficult it is to interact with your website. The general gist is that website function can play a huge part when it comes to how your site is navigated.

For the design of your website, try to put yourself in the perspective of the user. Think about how they navigate the site, how they fill out forms, how they view images, etc.

In terms of functionality, eCommerce websites must be optimized in particular. In order to enhance the functionality of e-commerce websites, eCommerce tools like the ones listed by HooThemes are highly recommended. Relying on such tools, you can consolidate multiple applications and services like accounting automation, customer data collection, abandoned shopping cart recovery, chatbots, or live chat.

3.   Utilize influencer marketing to elevate conversion rates

I’m sure you’d rather watch a 5-minute video than read a 5-minute article. Almost 85% of consumers expect brands to produce more videos in the future. According to statistics, consumers prefer to learn about a product or service through a short video.

In influencer marketing, people with social influence endorse your brand through social media channels such as Facebook, Snapchat, Twitter, Instagram, Pinterest, or YouTube. Incorporate videos and influencers into your marketing campaigns to increase conversion rates.

Finding the right influencers is the first step in conducting a successful influencer marketing campaign. Reject the idea that size matters, which is more relevant to your influencers’ followers than how they connect to your target audience. It’s possible that a high-following celebrity not to be relevant to your needs. Your videos won’t convert unless your influencer’s followers are your target audience.

Using an influencer marketing platform like Ainfluencer makes it easy for you.

4.   Make better Call-To-Action

You can improve the conversion rate with CTAs. A call to action is a text or a button, that encourages your audience to complete a particular task. The average click-through rate for a CTA is just 4.23 percent, but many factors could make your CTA more effective.

For instance, integrating more personalization in your CTA can significantly increase your conversion rate.

That is why you should consistently test different variations of CTAs, and take note of which perform better, as user preferences change rapidly.

As a beginning step, you should experiment with variations on a few essential elements of our CTA design, such as copy, color, placement, button shape, and button size. A good rule of thumb for branding is to stay consistent in color, yet some other useful techniques to consider are using colors not in your color palette in your CTAs.

Some colors in your palette may not stand out enough against the rest of your site, making them easy for website visitors to miss.

5.   Make sure your messaging aligned with your customer persona

A good market researcher should be able to create a customer persona using your audiences’ behaviors and needs to create user personas that then can be used for marketing your product or service to your audience.

You may be overlooking a significant gap between who you think your ideal customer is and who purchases from you.

In other words, if your target audience is primarily homemakers in their 50s, but your personas are businesswomen in their 30s, there will be a massive disconnect in how you approach them.

Make sure your customer personas are targeted by following these six steps:

• List your most valuable customers.
• Make a new persona by using a customer persona template.
• Add details from your highest-value customers. Consider demographics such as location, age, budget, and education.
• When it comes to finding you, what are the channels your best customers are using? Add them to your persona as “methods of communication.”
• Take a look at the content they consume – how does that reveal their motivations? Add those to your template.
• Repeat the process for every product or service you offer.

Conclusion

We hope you enjoyed our blog post about optimizing your conversion rate. Optimizing the conversion rate to increase sales and profitability is one of the most important goals for any business. In this blog post, we provided some strategic tools and tips for how you can optimize your conversion rate.