Process Automation vs. Orchestration: In Practice



In the past, businesses saw automation as only for repetitive tasks. But now, it is a crucial part of any organization’s digital transformation journey. By 2026, business process automation will be worth $19.6 billion- double 2020’s market value! Most organizations that use automation outperform their competitors, so it makes sense that automation is going mainstream rather quickly.

What are Automation and Orchestration?

Process automation is the act of automating a single process or series of related tasks. Automating tasks and processes can help organizations save time and money, improve efficiency, and increase team productivity. When a process is automated, it facilitates  an organization’s business process management by freeing up employees to focus on more strategic tasks.

On the other side, orchestration allows you to manage a number of processes and workflows, thus creating a dynamic flow. It enables you to streamline and simplify interconnected operations, repeatable processes, and activities while managing many tasks simultaneously. An organization can improve its internal business processes by leveraging orchestration to synchronize customer-centric processes to increase productivity and sales.

The Difference Between Process Automation and Orchestration – Use Cases

While automation speeds up a single task or workflow, orchestration streamlines a group of automated tasks and optimizes more complex processes. A process orchestration platform has a much more advanced logic built in; it can make decisions based on outputs from one automated task and coordinate multiple other tasks simultaneously.

Business process automation use cases include:

  • Employee onboarding: Automating new employee workflows, such as requesting access to company systems, can help reduce the time it takes to get new hires up to speed and improve employee satisfaction.
  • IT ticketing: Automating the process of logging and troubleshooting IT issues can help free up your IT team’s time to work on more complex projects.
  • Marketing campaigns: Automating marketing tasks, such as email drip campaigns and social media postings, can help improve your marketing team’s efficiency and effectiveness.
  • Sales processes: Sales, marketing, and support personnel can leverage process automation to do automatic real-time sales qualifications and direct the customer to the appropriate client manager. The buying process is less complicated, which speeds up the pipeline for the sales team to produce more deals.

Orchestration use cases include:

  • Customer service: Orchestrating customer service tasks, such as creating a ticket and routing it to the right department, can help improve your customer satisfaction scores.
  • Supply chain management: Workflow orchestration, including orchestrating supply chain tasks, such as tracking inventory levels and placing orders, can help improve your organization’s efficiency and bottom line.
  • Event management: Orchestrating events, such as trade shows and conferences, can help improve your team’s productivity and event ROI.
  • Emergency response: Orchestrating emergency response tasks, such as notifying the right people and deploying resources, can help improve your organization’s response time and save lives.

Key Takeaways:

Business executives can operate more quickly and make data-driven decisions at scale by adopting orchestration and automation. Organizations investing in process automation and orchestration solutions are reaping significant benefits, including:

  • Increased efficiency and productivity
  • Extra time for value-added tasks
  • Improved customer satisfaction
  • Automated routine and repetitive tasks
  • Greater agility to respond to market changes
  • Reduced operational costs
  • Accelerated sales process and increased revenues.

If you need an effective orchestration and automation platform, look no further than Put It Forward. Our team would be delighted to discuss the specifics of how you can orchestrate workflow automation in your organization.

Angela is a senior editor at Dreniq News. She has written for many famous news agencies.