We live in a time where people who try out beauty products, play video games, cook, travel, and post about the same on social media are treated like Quing. And why shouldn’t they? After all these people influence so many people and undoubtedly, these influencers have their audiences’ trust, allowing them to position a brand efficiently amongst a target group of people. A study from business wire has revealed that 61% of the users trust influencer recommendations, in contrast to 38% who go with the brands. No surprise there. After all, consumers would rather listen to what an opinion leader/ subject matter expert has to say about a product than trust an advertisement actor they happened to come across.
Influencer marketing is the next best thing in digital promotion, but it also comes with its set of challenges. Finding the right influencer and negotiating contracts can take a lot of time, which a fast-paced organization cannot afford to spare. Then, there is also the question of grooming the candidates to represent the brand. This includes consistently conveying the right message and using the brand’s colors, images, logos, etc. Needless to say, without the help of the top Influencer marketing platform, it can get overwhelmingly difficult to keep up with the growing requirements. And who better to consult than Grynow for amazing results.
But, how can Grynow come to your assistance? Well, why don’t we find out?
What can Grynow influencer platform do for your Business?
1. Create an Environment that Encourages Creativity:
This may come as a shock, but it is the truth. Your audience does not perceive your brand the same way you do. For instance, you may think you are snarky or funny in your presentation, but people may not share your sentiments. So, when you ask an influencer to act on your perceptions, it does not fly with them in most cases.
Opinion leaders hate someone putting a cap on their creativity or controlling how they live their lives. They can smell hogwash from miles away. When Gary Vaynerchuk was approached by a sneakers brand, he was asked to wear their shoes in public. This did not fit well with the Belarusian American businessman who loved his Air Jordan’s, and the partnership fell apart. As a result, the company lost someone who could have helped them reach millions of potential customers.
At Grynow, the influencer marketing strategists are determined to prevent the above debacle. They are actively involved in creating content with the Influencers at every stage. They understand that these social media celebrities are innovative and have a lot to bring to the table in terms of creativity – helping communicate the brand’s message to the world. To that end, the influencer marketing agency trains mavens at their boot camps and seminars in the art of representing a brand and its offerings effectively,
2. Formulate Effective Branding Strategies
There is no denying that businesses adopt different marketing strategies to generate more sales and conversions. However, without a proper branding mechanism in place, the effectiveness of the promotional activities is reduced by half.
Branding is nothing but showcasing traits that make your business unique. This includes your company’s name, design, slogan, mission statement, value, color combination, etc.
Why is branding important? Your competitors are probably after the same customer and provide similar products or services. The only way to stand apart is to have your customers think about a particular color/colors, image, or message when your brand pop’s up in their head. Hence, this leading Influencer marketing agency creates a unique branding strategy that ensures your business elements are embedded in every content produced by the Influencers.
3. Provide Step-by-step metrics
When you are setting up an in-house team or outsourcing your influencer marketing campaign to an agency, you are looking at substantial expenditure. For your investment, you need results and insights that can help your brand in the future. Unfortunately, even the best influencer agencies only care about producing results and would hesitate to share critical metrics associated with your business. Moreover, these influencer marketing agencies are not available when needing immediate insights as their resources are scattered, servicing multiple clients.
You deserve someone that is entirely transparent in their services and provides timely updates on your project. The one that fits the bill is Grynow, the top influencer marketing agency in the world. Their growth experts track campaigns at each stage and disclose numbers associated with Impression, reach, engagement, Audience growth rate, traffic, conversions, ROI, etc. Additionally, the organization is highly ethical and will dedicate its time, resources, and personnel to help you accomplish your objectives.
4. Help Capitalize on current influencer marketing trends
Social media is a space that undergoes constant changes, and a business with limited resources find it hard to keep themselves updated with the current industry trend.
For instance, there might be a new untapped market on Twitch that you didn’t know about. Who knows, there might even be a new rising star on your primary social media channel or an existing influencer followed by your brand audience – one you probably failed to take note of. Any who, there is no way of actually uncovering the above prospects without burning through your already limited manpower. Even then, you might find yourself lacking in several areas.
Thankfully, there are influencer specialists at Grynow who pride themselves on their awareness of the latest algorithm changes, analytical tools, new Influencer entry into a niche, etc. Furthermore, these individuals have collaborated with hundreds of thousands of Influencers (macro, micro, nano); hence if you have someone in mind for your upcoming venture, chances are the best influencer marketing platform has already worked with them in the past.
5. Help position your brand above your rivals
After traditional marketing, online advertising quickly became the next best thing. In fact, multinational corporations have substantial budgets for advertising in the digital space. However, over time this form of promotion is also losing its charm. Today, consumers have free access to knowledge, thus are much more informed than their predecessors. They won’t trust a message coming straight from a company. Especially if it is an organization, they know nothing about. The only alternative brands are left with is getting someone their audience trusts to market their products.
But here’s the catch. Just like you, your competitors may also have eyes on the same doyens. In such a scenario, the influencers can decide who they want to partner with. Naturally, the brand with deeper pockets will have the upper hand – putting you further behind in the race for niche supremacy.
So, will you sit back and let your competitors enjoy more sales, conversions, and lead? Well, with the help of the largest Influencer marketing agency in the world, you don’t have to. Grynow has a network of 1,50,000 + Influencers who are ready to work with any brand without hesitation. In other words, you don’t have to wait in line for your turn. Instead, you can cut in and get your product and services in front of your consumers before anyone else.
From finding the perfect influencers to executing profitable campaigns, Grynow has proved itself time and time again. The top Influencer marketing agency is trusted by more than 200+ brands worldwide. With their help, you can meet all your needs promptly and realize your goals sooner than expected.
