We live in a world where one update can change the entire ecosystem of how this world operates. Websites are competing from head to toe in order to rank number #1. Gone are the days when SEO strategy used to revolve around keywords. If you want to stay relevant and ahead of the game you need to draft a strategy that focuses on adhering to Google core updates. This is where expert SEO services come into play, helping businesses adapt and thrive in an ever-evolving digital landscape.
To maintain your ranking in Search Engine Ranking Pages (SERPs), just ensure that your content is highly optimized, and it follows best SEO practices. But what are those practices? What is an SEO strategy? In this blog, you are going to understand and learn how to create an effective SEO strategy for 2025 to organically grow your website and improve your search engine rankings.
What is a Google Core update and how does it affect your website ranking?
With the latest introduced November 2024 core update by Google, it is crucial to follow these changes to maintain your website position in SERPs. Core updates ensure that website content is created for answering people’s queries and not just to rank at top position. Those websites that produce high quality unique content to help searchers in resolving their issues automatically reach on top rather than the websites that have old age content that solely focuses on rankings.
Core updates affect overall search engine rankings and include a broad range of factors on account of which spam sites are filtered and removed.
Defining SEO Strategy
An SEO strategy is a method used to generate organic traffic and increase website visibility in search engine results. The search engine ecosystem has significantly changed in 2024. The AI generated content is also paving its way and to beat that we must incorporate changes in our strategy.
The basics of SEO will always remain the same. It includes researching keywords, engaging high quality content, improving on-page & off-page SEO, and link building. Just remove those tactics that no longer serve our goals such as duplicate content, keyword stuffing, etc.
Step 1: Research about cluster of keywords
Keyword clustering is the process of merging all the related keywords to your search intent. You can create a list of all these keywords and start creating content. Use Google Suggest to see what people are searching for related to your keyword.
Third party tools such as Ahrefs and SEMRush provide great insights about keywords and its rankings.
Step 2: See your competitors
Analyze the first page thoroughly to understand what people are writing about it and how you can stand out from them. See the top 10 results related to your keyword and find out if there are any obvious patterns between them. Follow this pattern and create a unique content. Use SEMRush ‘Domain overview’ feature that shows main organic competitors for your reference.
Step 3: Create high quality content
The research you did for keywords will come handy at this time. Generate search engine optimized content. Mention your keyword in Title, H1, Meta Description, and URL. Think about the question people are searching for and is your content able to answer that? Always create engaging content that not only answers people’s questions but hooks the reader till the end.
If you are able to generate high quality optimized content, your page will automatically rank higher.
Step 4: Focus on E-A-T
Expertise, Authority, Trustworthiness are the key factors through which Google measures the quality of your content. Expert written content provides insights to your audience. It shows that you have a deeper understanding about the topic. Include credentials of your author to show reliability.
Build authority by creating backlinks from reputable sources. Mention reviews and testimonials of your customers. Remember authority plays an important role when it comes to SEO.
Gain trust of your target audience by providing your contact information and privacy policies. Create well-researched content and update them regularly. Don’t forget that Google can cross-check hundreds of sources to see how credible your website is.
Step 5: Optimize your content and its design
Optimize your content for On-page SEO. Semantic SEO is a great way for optimization. Include the keyword in your URL. Internal linking is another on-page seo tool. But make sure that you are linking from high quality web pages.
Include alt text for your content images. Try to mention keywords in the description of your image. Other things you can use to drive traffic to your content include banners, graphs, charts, and pictures that correlate to your content.
If you need professional help for content design, we are happy to help you.
Step 6: Improve and Update your Content
Use Google Analytics and Google Search Console to monitor if your SEO strategy is working or not. Check out the current search intent for your blog written 2 years ago and update it accordingly to ensure high value content. Fix any broken links for a better user experience. Conduct a content audit to see what are the necessary changes required in your content and remove if there is any outdated content that no longer aligns with your target audience.
This is a detailed breakdown of all the steps you should use to create an effective SEO strategy for your website in 2025. To meet the guidelines of google algorithm, you need to constantly update your website with SEO principles. If you’re looking to create a strategy for your website in Hyderabad, get in touch with DigiAlturas, the best digital marketing agency in Hyderabad.
