We live in an age where information is key and presentation sells more than anything else. This simple rule applies to everything from products to services and a professional website can attract business partners and customers alike.
When it comes to creating websites, good web design is essential. This is because this channel will convert into a lot of traffic and, consequently, an increase in sales. And unfortunately, there is no magic formula for achieving quality web design.
That is, it’s not something you can learn on Google or simply by watching YouTube tutorials. The reason for this is simple: a poorly designed website can have devastating consequences. Therefore, you need to rely on trained professionals from a web design agency.
Just to give you an idea, 53% of users abandon websites when they don’t load in just three seconds or less! Google also found that 61% of users don’t come back to a poorly designed website. Also, 40% of those people prefer to buy from a competitor when that happens.
This means that over 61% of internet users will never shop on poorly designed websites. That’s why you need to rely on someone who has studied and has experience in creating impressive websites.
A high quality web design agency helps strengthen your brand identity and keep it strong. Even the smallest of changes can make a positive difference to how your site is viewed. Thus, this allows your business to remain solid and easy to stand out from the competition. It’s important to hire someone with knowledge to create website that works.
That’s because whenever a professional agency creates a website, it follows a coherent strategy. That is, it creates a language and a visual for its brand that is consistent across the board. Including your website, logo, business cards and even social media profiles.
These days, all your channels need to be consistent. Because it makes your business make a more memorable impression. Soon, current and potential customers will be able to remember your business and buy from you again. By implementing services such as create online shop, your business can skyrocket to the top!
A page that is too cluttered can turn off your potential customers. On the other hand, a very simple website can also be a problem. But with a web design agency your website is in the right proportion and in an attractive way.
That is, not even with numerous ads and images with large blocks of text. Not too minimalistic to the point of the customer giving up on the purchase due to lack of information. Surely, with skilled professionals working on your web design, your website will have the right information highlighted.
This will make your customers stay longer on your site. After all, sticking to a smart, beautiful design is more enjoyable than taking a chance on a cluttered page.
So, the longer a visitor stays on your website, the more they learn about your company and your brand. That way, more people will be interested in your product and service. And the greater the chances that these users will buy from you. Another advantage of a web design agency is that these professionals always put the user first. In other words, every feature of your website will be designed with what is most pleasing to the customer. And in that sense, what’s good for the customer is good for you. In larger companies, web design activities exist under this or other names. Often the nomenclature given to professionals can vary greatly, because there is more specialization.
Within an information technology company environment, with many employees, think of Facebook, Uber, Google, Pinterest, etc. There are professionals focused on planning, programming, design of visual interaction with end users, etc. In a smaller company, an even professional who takes care of the web design process can perform varied activities. The same person can design a website and program or run it. This type of division of knowledge happens in other branches of activity, for example, it is the same with the accountant. In large companies, there are people specialized in income tax, reconciliation, management reports, fixed assets, etc. The accountant who serves small companies may have the expertise to perform all processes alone.
For example, a professional web design makes your contact information visible and up-to-date. Undoubtedly, they think of everything customers need to know. From how to contact you, where you are located, and what products or services you sell.
Another aspect that experts make more pleasant on their website is the area of products or services. That’s because if the customer doesn’t find out what advantages you offer, he probably won’t buy from you. But with an agency, your client has access to the right information, in a practical and easy way. Lastly, a web design agency makes your website consistent in every way. That’s because web design is not just about the appearance of your website. But also the ways in which it incorporates various elements of digital marketing. This all includes design, SEO, content, and social media channels.
Focusing too much on one aspect can make your site look disproportionate. Therefore, this can hurt SEO rankings and delay load times. In addition to drastically decreasing traffic to your page.
After all, search engines like Google use crawlers to crawl pages for content, indexing, and links. This is how a website will end up in the results of a search. But if you don’t know what that means, the good news is that a web design agency does!