Since emails are still king among digital communication tools, having a list of genuine email addresses is crucial for email campaigns. About 320 billion emails are exchanged every day, yet a large number of them end up in the wrong inboxes because the recipients’ email addresses were entered incorrectly. Some emails fail to arrive because a bogus email address was entered during the subscription process. These consumers can no longer be reached by email marketers as a result of this mistake. By 2025, there will be 4.6 billion people using email. Despite a large number of email users, getting to inboxes has become increasingly difficult. Email validation is critical in this situation since it encourages more email interaction, so we advise you to use an email validation service as soon as possible.
Email Validation – What Is It?
Validating mailing lists for incorrect, inaccurate, non-existent, and unserviceable email addresses and removing them are examples of email validation (email address verification). Misspellings and email security problems are screened for, and addresses with a trustworthy domain are confirmed. The reputation of the domain is jeopardized if an email is sent to an invalid email address and it bounces. Email deliverability is harmed as a result, as well as the reputation of the sender. If the addresses are invalid or unresponsive, email validation will tell you that. As a result, in order to create a quality mailing roster with a higher success rate, such inactive email addresses are deleted.
Email Validation: What Does It Validate?
Without a receptive audience, marketing efforts will fail. You can only reach people whose email addresses you have. Additionally, in order to enhance deliverability, the sender must be informed of the recipients’ phishing defense measures. In order to maintain a high-quality mailing list throughout the campaign, legitimate and active addresses must be collected from the beginning.
These addresses are validated and confirmed to be legitimate by email validation. Additionally, email validation verifies that a user’s mailbox has been registered with the domain that will be receiving their emails. Advanced validation solutions check the email addresses in a mailing list to see whether they are legitimate and active. For cybersecurity risks like spear phishing, they also look for throwaway emails.
To What Extent Can Email Validation Boost Engagement?
Email interaction requires confirmation of the email address being used. Email engagement may be increased by performing the basic validation tests listed below.
When using an email validation service, you’ll want to make sure that every email address on your mailing list is legitimate. A large number of invalid accounts may cause even the best-planned marketing effort to fail. Validating email addresses may help improve email interaction by removing fake and spoofed email accounts.
A high open rate of 21.33% indicates high deliverability. However, because of the poor deliverability, this rate is lower. Fewer incorrect addresses arise from email validation, making it simpler to pass checks that guard against spear-phishing schemes and reach the inbox of recipients. As a result, because the campaign will be sent to a larger number of inboxes, interaction is more likely.
Sender Reputation: An email from a well-known sender is more likely to get delivered to the inbox. A mailing list with blacklisted addresses may result in a low sender score. Such addresses are flagged and removed by email validation services to prevent the campaign from becoming a complete failure.
Reduced Bounce Rates: When an email bounces because of an incorrect email address, it is marked as undeliverable. Emails that have a high bounce rate end up in the spam bin because no one reads them. In order for emails to reach users’ inboxes, email validation helps minimize hard bounces and preserve sender reputation.