Video is an excellent marketing medium since it has the best chances of captivating and engaging your audience.
Here are 4 reasons why you should incorporate a video marketing strategy for your business.
1. Video Makes You More Visible Online
Google and other major search engines are leaning towards video as the go-to content, and as such are giving sites that incorporate video higher page rankings than those without.
Video captivates visitors and makes them spend more time on your business website, more so if you’ve got well-crafted content. For this you’ll need the help of a good video production services firm to steer you in the right direction.
2. Video is the Preferred Mobile Media
It’s not surprising to figure out that mobile and video are perfect partners. Statistics show that more than 90 percent of mobile users prefer to watch videos, and the figure doubles each year.
Businesses should not miss out on this opportunity. Creating a video for your next marketing campaign is sure to be noticed more than just going the traditional route.
3. You Get Your Money’s Worth
Video as part of your marketing can give you more than just a ‘break even’ approach. When correctly timed and presented, video can provide excellent returns, as well as generate higher volumes of sales and conversions.
Businesses will always want to achieve success on every aspect, something that video can provide in terms of sales, brand exposure and engagement.
4. People Are More Likely to Share Video
Video is an effective marketing strategy in itself since it encourages sharing on social media. The more people see your ad, the greater the exposure rate and the more likely you’ll sell products and services.
Video ads has a higher clickthrough rate compared to other digital ad formats. They’re more effective on Facebook, Instagram and other social media channels than just words and pictures.