Video content is the way to go if you want your message delivered in a fresh and exciting package. Not only are videos more engaging than other types of media, but they can also serve as an informative resource. By 2022 experts predict that video will account for 82% of internet traffic.
54% of online consumers expect to see more video content from their favorite brands in the near future. This is because videos are a great way to connect with customers and create an emotional connection. They also help to boost conversion rates, as people are more likely to buy a product after watching a video about it.
Another why videos are so popular is that they have significant educational benefits. For example, if you want to learn how to use a product, it is a lot faster and easier to figure this out by watching a video than it is to read the directions in the manual for a lot of time.
Video marketing is on the rise but many people feel held back from producing videos as they don’t know how to make their videos look professional. When you want to be successful, it’s important that your video strategy is up-to-date and effective.
There are all kinds of videos that you can create for your business in order to boost your results. You want to promote your new products on social media, advertise on YouTube, put up funny company-sponsored videos, or even produce a product review video. The important thing is to be creative and have fun with it.
Video Marketing: Why it’s important and how it can help your Business/Product
Video marketing is a strategy which combines many different forms of media to promote a brand, service or product. Video marketing campaigns allow companies to communicate the story behind their brand and connect with consumers on an emotional level through video content. Businesses that choose this form of advertising gain benefits such as reaching a larger audience, developing trust with customers, and creating an interactive experience that engages potential buyers.
Video marketing has become one of the most popular and efficient ways to reach a large number of people in a short amount of time. Videos can be used on websites, social media platforms, and email campaigns to increase brand awareness and drive traffic to a product or service.
Video Marketing can be used to not only promote a business but to also educate and persuade consumers of the benefits of purchasing a product or service.
Benefits of Video Marketing for Businesses:
- It provides better engagement than as text on your website as 94% percent of users say that watching an explainer video on a website is their preferred way to learn about a product or service.
- Videos help businesses to connect with their target consumers on an emotional level, through storytelling.
- 66 percent of customers are more likely to buy a product after watching a video about it.
- Video marketing is cost effective and can be used on many different platforms such as websites, social media and email platforms.
- 65% of marketers consider video the type of content with the best ROI.
Essential Tools For Creating Business Videos
When it comes to creating videos for your business, there are a few key tools that you’ll need in order to make the process as smooth and easy as possible. View a list of apps like PowToon and compare PowToon alternatives. Below are some of the most essential tools that you’ll need to get started:
A Quality Camera
This is probably the most important tool that you’ll need for creating business videos. Make sure to invest in a good camera that will be able to capture high-quality footage.
Editing Software
Once you have your footage captured, you’ll need to edit it into a finished product. Editing software can help you do this quickly and easily.
A Good Microphone
If you want your videos to sound professional, you’ll need a good microphone that will be able to capture your voice clearly.
A Green Screen Kit
In order to create the best possible videos for your business, you’ll need a way to make your videos appear more professional and polished – a green screen kit is a great tool for this.
Light Kits And Reflectors
In order to get the best possible lighting for your videos, you’ll need light kits and reflectors. This will help you avoid having a washed-out or too-dark video.
Video Stabilizers
If you’re shooting your videos with a handheld camera, you’ll want to invest in some good video stabilizers to help keep the footage smooth and steady.
Tips For Creating Professional-Looking Videos
We’ll share some of the best tips on how to create professional-looking videos with you in this article:
Have a plan for what you want to say before starting the video production process
You should have a clear idea of what it is your company or brand wants to convey through its videos so that you can organize all of the relevant information in one place.
It’s best if this document is short and concise so it can be easily referenced while shooting or editing footage. This way, when working with clients who are new to video marketing, you can be sure that the video content they produce will be on-brand and relevant to their target audience.
Make A Storyboard
Once you have your plan in place, it’s helpful to sketch out a storyboard which will help you visualize how the final product will look. This is especially important if you’re not sure how to use the equipment you have and need to plan out shots in advance.
Film In A Well-lit Area With Few Distractions
Poor lighting or too much noise can ruin an otherwise good video. Try to find a quiet, well-lit place to film your video and if possible, avoid having people walking through the shot or talking over the dialogue.
Keep Your Video Short: Around 2 Minutes
It’s best to keep your videos short and concise as people today are notoriously busy and would rather spend their time watching a short, engaging video than something that drags on. Between 60-120 seconds is usually best for most brands who aim to reach mass audiences.
Use A Tripod Or Mount Your Camera To A Solid Surface
Shaky footage is never appealing and can be very distracting. Make sure your camera is stable before hitting record to avoid any unwanted vibrations.
Edit Your Videos Using Professional Tools
Even if you’re not too familiar with video editing, there are plenty of great tools that are easy to learn but can help you polish your videos and make them look professional. It’s best not to try and use free online editors as they usually don’t offer the same functionality or quality that professional tools do.
Make Sure Your Videos Look Good In Any Size
Remember, you’re not just creating a video for one specific screen size. Videos need to be formatted correctly so they look good on desktop, mobile, and TV screens.
Use A Watermark Or Intro/Outro
In order to protect your videos from being copied and used without your permission, it’s a good idea to add a watermark or intro/outro graphic at the beginning and end of the video.