Search engine optimization is one of the most important digital marketing strategies that you cannot ignore. One of the reasons is that search engines are responsible for 73% of all global traffic.
Also, the demand for skilled SEO professionals is increasing gradually, especially since the pandemic started. More and more businesses are now investing heavily in digital marketing compared to traditional marketing.
That said, let’s look at how you can learn SEO from scratch and get yourself a high-paying job or grow your business.
One-on-One Personalized Training
Undoubtedly the best way to learn SEO is by taking one-on-one personalized search engine optimnization training on Zoom. These courses are customized to give you the tools and knowledge you need to learn to get a job or grow your business digitally.
The classes are usually held weekly to ensure the best use of your time. They have been training people on SEO for years now, so they are one of the best trainers out there.
DIY Training
The best way to learn SEO from scratch is by joining a course because you’ll eliminate the noise and focus on the important parts.
However, if you want to learn it yourself, here’s how you can do that.
1- Understand the Goal and Need for SEO
Businesses usually have different marketing goals. However, one thing is common: drive more traffic and increase sales.
And that’s what SEO can do. SEO helps you get your website on the top of the search engine results page for relevant search queries. This increases the chances of people who are already interested in your product visiting your website.
However, one way to do that is by improving the content quality of your website. That’s because Google and other search engines have advanced algorithms and bots that crawl the internet to find, index, and rank sites.
2- Master Keyword Research
While many say that keyword optimization is dead. It isn’t. Google still uses keywords to rank websites for relevant queries. However, there are certain guidelines that you need to follow.
For example, you shouldn’t stuff keywords in your content. It should look natural. Also, you should use LSI (latent semantic indexing) keywords.
The good news is there are numerous tools that can help you find the right keywords for your business. You can analyze the keywords per the difficulty and target the right ones in your content.
3- Understand the Elements of the On-page and Off-page SEO
SEO is broadly divided into two categories: on-page and off-page.
On-page SEO is all about optimizing the elements that are in your control. For example, your website, social handles, and more.
On the other hand, off-page SEO is about optimizing the elements that are outside your control. For example, acquiring backlinks, getting your website listed on third-party review sites, etc.
In order to execute a successful SEO plan, you’ll need a strategy that focuses on both on-page and off-page SEO.
4- Create SEO-Friendly Content
You will need to create content regularly to inform Google that you’re active and that you have what the audience is looking for.
There are various types of content that you can create, such as:
- Blogs
- Articles
- Infographics
- eBooks
- News releases
- Informational guides
Whichever type of content you focus on, make sure that you use the right keywords, are easy to understand, and provide knowledge to the readers.
5- Prioritize User Experience
The easier it is to use your website, the better. Google wants to rank websites that offer the best possible user experience. Therefore, ensure the design, functionality, and content meets your target audience’s expectations.
Also, avoid using too many popups on your website because the recent PageRank algorithm identifies websites that use too many popups and penalizes them accordingly.
Conclusion
Learning SEO isn’t that hard, provided you tap into the right resources. Even if you learn it by yourself, you can master it. However, you won’t get the hands-on training that you can get in a course.
However, it is up to you if you want to join a course or learn it yourself. You will have to put efforts in both.