Catalogs, when done properly, can be such effective marketing tools. However, the main challenge is designing it to perfectly fit the ever-changing marketing environment. Many people tend to think that designing a catalog is a very tough task, but this isn’t the case. As well as you understand your target market and add a little bit of creativity to make your products or services more attractive, you are good to go. This can help you create that amazing catalog design you desire.
In this article, we take a look at some of the tips for creating the best catalog design. Let’s delve into them.
The catalog’s printed design and color scheme must match the content
This is one of the most effective catalog design tips that you must never forget. This will make the catalog very relevant. For instance, a toy catalog needs to portray fun and whimsical, with bright colors.
i. Pictures are Everything
Pictures are key when it comes to creating a perfect and engaging catalog design. High-quality images are likely to capture readers’ attention. Make sure to use high-quality images. The pictures should be clear and vivid, and not pixilated. Using poor images on your catalog will only send a bad message that the products listed are not of high quality. So the best thing you can do is to use a professional photography service to take photos that are as appealing as possible.
ii. Place your Items Properly
How you place your items also matters a lot when it comes to catalog design. The best thing you can do is to place the most attractive item on the page in the upper right-hand corner and the best-selling item in the upper left corner. Naturally, when flipping through the pages, customers normally glance first at the right corner and then move to the left and keep flipping if nothing captures their attention right away.
iii. Be Consistent with your Design
Consistency is also key when it comes to catalog design. Remember that a catalog is a perfect opportunity for branding. Customers are more likely to recognize your catalogs if you use apparent branding. In addition to that, a consistent layout throughout the catalog can also boost readability.
iv. Determine the Type of Catalog you want to use as a Cover for the Catalog
When it comes to the materials you can use for the catalog’s cover, you have two options: flexible paper or a firm cardstock. All of these materials have unique features. For instance, flexible paper is pretty easy to carry and pass around. On the other hand, cardstock can protect your catalog and make it last longer.
v. Write Compelling Product Descriptions
Another great catalog design tip is writing compelling product descriptions that can persuade consumers to purchase that particular product. Remember that the product descriptions should not only give the product’s specifications, but it should also entice consumers to purchase the product. Some of the vital information that should be included in the description should include the price, quantities, materials, etc.